SHOROC

Hang on to the Bag Campaign

Shore Regional Organisation of Councils (SHOROC) had a problem within their council areas. Although the recycling rate was quite good, it was often contaminated with plastic bags. SHOROC asked us to work on a campaign to raise awareness and encourage individuals to do the right thing in a positive way. We worked with an existing illustration and created the tagline “Hang on to the Bag”. The posters appeared on buses, bus stops and in shopping centres around the region.