WSROC

Western Sydney Light Years Ahead

A group of councils in the Western Sydney area are undertaking the task of replacing all of the current streetlights with energy efficient LED lights which will save the local communities millions of dollars and thousands of tonnes of CO₂. Metro Graphics were asked to create a campaign for the project and an accessible website to communicate the objectives to local residents.

The brief included the creation of a mascot for the campaign, so we came up with multiple mascots in the form of illustrated native birds that would communicate the campaigns messages.

These designs were rolled out across a printed collateral, posters, display material and an accessible website.